Navigating the fast-paced world of B2B business development demands a multipurpose and strategic approach. In today's digital age, where email reigns supreme, the telephone remains a powerful tool for effective outreach. In this blog, we'll delve into the power of a multi-channel approach in B2B business development, exploring why picking up the phone can amplify your efforts and drive success.

In today's competitive business landscape, effectively navigating gatekeepers is necessary for successful outreach and business growth. A strategic approach to engaging gatekeepers not only unlocks valuable opportunities but also fosters positive relationships and portrays your brand in a favorable light.

This industry of marketing and sales strategies is constantly evolving, and it is vital to understand how lead generation is incorporated within the sales funnel. We view lead generation, or perhaps more precisely, demand generation, as a comprehensive approach to each phase of the sales funnel. If you consider the sales funnel stages, ranging from discovery to needs assessment, solution or proposal, and beyond, and you rate yourself on a scale of one to five at each of those phases, what we often see is that number goes up in a self-evaluation. For instance, a company might rate themselves highly in the later stages of the funnel, where they have experts who thoroughly understand the product and can effectively navigate through the contracting or proposal stage. However, what doesn't happen enough is maintaining the momentum of lead generation at the top of the funnel.