How to Use Video to Increase Membership Engagement

How to Use Video to Increase Membership Engagement

It’s no surprise that video is the most efficient form of communication in 2019. With videos being shared 1200% more than text and images combined, it’s time that your membership association jumps on the video content bandwagon.

Sure, posting a video seems like a great idea to increase your engagement on social media, but what should the video be about? Associations typically don’t create videos because they don’t know where to start. Here are a few avenues to go down to get the creative juices flowing!

How to Attract and Engage Millennial Members for Your Organization

How to Attract and Engage Millennial Members for Your Organization

Millennials seem to be a group of confusion when it comes to marketing to them. And if you’re confused on how to attract and engage millennial members for your organization, we have you covered.

Whether your goal is to grow your membership or engage with your current millennial members, these tips will help you make your organization better!

How to Increase Event Attendance with These 4 Key Marketing Tactics

How to Increase Event Attendance with These 4 Key Marketing Tactics

Members join your association for one of two reasons: either for education or opportunities to build their network. There is no better chance for you to show the value your association provides to those members than your annual event, but do you know how to increase event attendance?  

Let’s think of a couple traditional event promotion practices.

Monthly newsletter?

Email marketing?

Social media?

Sure, those are all great options to promote an event to increase attendance, but let’s look beyond the surface at how you can attract the crowd.

5 of the Best Ways to Increase Membership Organization Recruitment

5 of the Best Ways to Increase Membership Organization Recruitment

We know that impacting and helping more members is one of the most important goals of your association. While retaining association members is essential, increasing membership organization recruitment rates is just as much of a priority.

Our InceptGrows team is highly knowledgeable in the membership niche. So, what better way to give you the best advice than to round up a few members of the team to share five of the best ways to increase membership organization recruitment?!

4 Reasons You Should be Calling Association Members Right Now

4 Reasons You Should be Calling Association Members Right Now

You’ve done the leg work to recruit, cultivate and grow your membership base. Like many associations, you may find yourself asking what’s next or how can I retain my members? Time and time again the phone has proven to be a successful channel to quickly disseminate information, prevent donor lapse and increase attendance and engagement.

I’m combining our expertise in lead generation and membership organizations to remind you why you should be call association members right now.

4 Important Things to Include in a New-Member Welcome Email

4 Important Things to Include in a New-Member Welcome Email

One of the most important steps to take when onboarding new association members is to send a welcome email. Creating an engaging association means engaging your members as soon as they sign up.

No one likes walking into a party and the host walks past them without a warm welcome and inviting them to check out all that’s going on. So, think of your association as a party (because that’s what it should be treated as!) and welcome your members like they just arrived at the best party of their life!

4 Ways Social Media Helps to Recruit Association Members

4 Ways Social Media Helps to Recruit Association Members

Whether your association has a small marketing budget or simply trying to be more cost-effective, social media can make the biggest impact. While we know that social media plays an important role in educating members about benefits, there are also ways to use social media to recruit association members too.

Because there are close to 3.4 billion people in the world with at least one social media account, it’s a great method to reach your target audience. We tout how social media allows you to engage with people online, but there are several other ways that social media assists in your association recruitment efforts.

4 Ways to Use Facebook to Educate Members on Association Benefits

4 Ways to Use Facebook to Educate Members on Association Benefits

Facebook is one of the best ways to educate members on association benefits because with over 2 billion people on Facebook, you’re easily able to meet your members where they’re already at. When you post on the platform that most (if not all) of your members are regularly on, you can increase your ROI and ultimately get your members more engaged.

Because we believe in the immense value that Facebook provides associations, we’re sharing 4 ways to use Facebook to educate members on association benefits to help you engage more members.

Should associations co-source their member engagement?

Should associations co-source their member engagement?

I’ve spoken with a number of Directors of Member Relations at various associations. One of them was one of an eight-member staff. Another works with 17 other people, and a third works with more than forty staff members in the corporate headquarters of an international organization. Their member engagement goals for 2016 vary, and their strategic marketing initiatives are vastly different, but the one thread that connects them all together is the need for a more focused member retention strategy. The ways they’ve done it before – sharing responsibilities between staff with already-full plates, sending out email reminders that may or may not get opened, or bringing on part-time temps or interns for targeted, short-term campaigns – are simply not as fruitful as they need to be. The result is associations bleeding members at a faster rate than they can recruit, which means annual revenue falls, budgets get squeezed, and strategic initiatives get bottle-necked, sending them on a year-after-year downward spiral.