Laney Miller
What B2B Offers Help Produce More Qualified ...

Don’t want to waste your time on unqualified leads? You’re not alone. One of the hardest parts of B2B sales is filtering out prospects who aren’t right for your products or services – and focusing your sales efforts on truly qualified leads.

But with the right B2B offers, you can make your products and services more appealing, reduce the impact of unqualified leads, and target companies that can truly benefit from what you’ve got to offer. How? We will explain throughout this blog.

What B2B Offers Help Produce More Qualified Leads? What You Need To Know
Laney Miller
What Characteristics Should I Be Looking For In ...

Are you a small business owner hiring your first salesperson? A sales manager looking to add more staff to your existing sales department? Whatever the case may be, there are some key things you need to look for when recruiting and hiring salespeople. 

We’re experts in B2B sales – and there are five character key traits we look for whenever we’re growing our team. Throughout this blog we’ll give you the inside scoop on what you should be looking for when it’s time to add more sales members to your team.

What Characteristics Should I Be Looking For In Effective Salespeople?
Laney Miller
7 Simple Steps For Improving Post-Conference ...

You finish up your weekend at a trade show or conference and you’re feeling great. You’ve had tons of great interactions with potential customers. But then the next work week rolls around. You reach out to your hottest leads – and get nothing.

What gives? Why are you having trouble connecting with leads, and what can you do about it? Let’s take a look at seven simple steps you can implement to improve post-conference lead engagement and your overall follow-up process.

7 Simple Steps For Improving Post-Conference Lead Engagement And Follow-Ups
Laney Miller
How Has B2B Prospecting Changed Post-COVID? ...

There’s no doubt that COVID-19 changed a lot of things. From supply chain shortages to stock market crashes, the pandemic had a big impact on the entire world. And it continues to do so, despite vaccines and public health policymakers helping to keep it under control.

Businesses were also deeply affected by COVID-19, particularly the world of B2B sales. If you sell B2B products or services, it’s important to understand the changes caused by COVID-19 and how your sales team can adapt. In this blog, we’ll take a look at a few of the top post-pandemic changes that have affected both buyers and sellers.

How Has B2B Prospecting Changed Post-COVID? Understanding The Top Trends
Laney Miller
Do People Still Pick Up The Phone? What You ...

If you’ve got more than a few years of sales experience under your belt, you may have noticed that it’s harder and harder to get through to a real person when you’re making a sales call. Many people send calls right to voicemail, or completely ignore them without a second thought.

It’s definitely still possible to reach potential prospects by phone. But it’s important to understand why pickup rates are dropping, how you can maximize your success rates, and the other channels you can use to augment a phone-based marketing strategy. In this blog, we’ll discuss all of this and more!

Do People Still Pick Up The Phone? What You Should Know About Phone-Based Marketing

4 Ways Social Media Helps to Recruit Association Members

4 Ways Social Media Helps to Recruit Association Members

Whether your association has a small marketing budget or simply trying to be more cost-effective, social media can make the biggest impact. While we know that social media plays an important role in educating members about benefits, there are also ways to use social media to recruit association members too.

Because there are close to 3.4 billion people in the world with at least one social media account, it’s a great method to reach your target audience. We tout how social media allows you to engage with people online, but there are several other ways that social media assists in your association recruitment efforts.

4 Ways to Use Facebook to Educate Members on Association Benefits

4 Ways to Use Facebook to Educate Members on Association Benefits

Facebook is one of the best ways to educate members on association benefits because with over 2 billion people on Facebook, you’re easily able to meet your members where they’re already at. When you post on the platform that most (if not all) of your members are regularly on, you can increase your ROI and ultimately get your members more engaged.

Because we believe in the immense value that Facebook provides associations, we’re sharing 4 ways to use Facebook to educate members on association benefits to help you engage more members.

3 Simple Ways To Show the Value of Your Association's Membership

3 Simple Ways To Show the Value of Your Association's Membership

 Networking and professional development are the core purpose of any association. The drivers for each of those things relies upon a high level of membership engagement. We’re all competing for each other’s time and in today’s busy world it’s easy to take a backseat if you aren’t actively marketing and keeping yourself in front of your members. I’ve had the opportunity to partner with many associations throughout my career and here are a few things I’ve learned along the way about showing the value of your membership.

Case Study: Driving Members to Events Using Facebook

Case Study: Driving Members to Events Using Facebook

Driving members to events can be challenging for associations, especially when budgets are tight. But using Facebook to recruit new and existing members to events can be done successfully without spending a significant amount of time and money.

Today we’d like to share a short case study of a successful event recruitment example for The Professional Associations for Customer Engagement.

4 Tips For Creating an Effective Email Template For Your Lead Generation Campaign

4 Tips For Creating an Effective Email Template For Your Lead Generation Campaign

If used correctly, email is the perfect complement to any lead generation campaign. Not to mention, it’s a known statistic that email boasts a 4400% ROI so you can ensure you’re spending your budgeted dollars in the smartest way possible. The problem is that most people don’t know how to form a template that can create a sense of intrigue with the prospect. Here are a handful of tips to help you create a template that will drive results.

Our 8 Favorite Chamber of Commerce Facebook Pages For Lead Generation

Our 8 Favorite Chamber of Commerce Facebook Pages For Lead Generation

Chambers of Commerce work hard to advocate for their local businesses and communities.  While many chambers have different goals, the Association of Chamber of Commerce Executives (ACCE) has created a list of the five most popular:

  1. Building communities (regions/states/nations) to which residents, visitors, and investors are attracted

  2. Promoting those communities

  3. Striving to ensure future prosperity via a pro-business climate

  4. Representing the unified voice of the employer community

  5. Reducing transactional friction through well-functioning networks

In order to accomplish these goals, chambers of commerce must generate leads and recruit more members.  A great way to do that is through Facebook page engagement.

Some of the best ways to engage new members on Facebook is through event creation, targeted sponsored posts, engaging pictures tagged with members, videos highlighting the community, and much more. 

There are many chambers that do a fantastic job at engaging their communities on Facebook, but here are 8 of our favorite for lead generation that you can use for inspiration within your own pages.

5 Things You Need To Consider When Selecting Your Appointment Setting Service Partner

5 Things You Need To Consider When Selecting Your Appointment Setting Service Partner

Choosing an appointment setting service partner is a big decision.  You're handing over the internal control of your brand for top-of-the-funnel prospects and it's important to really make sure your appointment setting provider meets all of your most important qualifications.

Below is a list of 5 considerations we think are more important when determining who to partner with:

Outsourced Lead Generation Campaigns that Compliment Your Sales & Marketing Strategy

Outsourced Lead Generation Campaigns that Compliment Your Sales & Marketing Strategy

What if your marketers and sales reps had an extra 4-8 hours in the day to focus on what really counts, closing and converting new business? Incept Grows has worked with a variety of clients across a handful of different industries to help streamline top of the funnel activity that can often be a time-suck for your representatives. Here are a few ways we’ve been able to complement the efforts of marketing and sales to help increase efficiency.

Overcome Your Fear of Lead Generation

Overcome Your Fear of Lead Generation

If you’re new to an inside sales position, picking up the phone can be intimidating. It’s human nature to fear the unknown and you don’t always know who is going to be on the other side of the phone or what objections you’re going to face. These feelings are perfectly normal and the only way to truly overcome them are repetition and experience.

Here are a handful of tips to keep in mind as you begin your inside sales journey.

#RelationshipsMatter | Employee Spotlight: Dave Walter

#RelationshipsMatter | Employee Spotlight: Dave Walter

Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Dave Walter, Incept's Vice President of Operations.

Would you like to learn more about Incept Grows Solutions?