Digital marketing is such a broad term nowadays. There are countless avenues to go down, and at times, it can be a bit overwhelming. Every business is looking to gain new leads and ultimately grow their customer base, right?
Right.
However, you’re going to have to have a lead generation strategy in place in order to not only acquire new leads but convert them as well.
Download our guide now to see how digital marketing can help your lead generation strategy:
Digital Campaigning
What is it?
The use of business cards and newspaper ads are a thing of the past. It’s clear that every lead generation strategy must be present on the internet. As a digital marketer, there are a variety of avenues that you can go down with a digital campaign.
Facebook has amazing opportunities to put your brand’s message out there and acquire new customers and leads. With over 2.38 billion monthly users, taking advantage of paid Facebook campaigns are a definite road to go down.
While you’ll need to choose where your ads will be seen, you’ll also need to develop content that your leads are going to respond well to. Check out our blog post to see which graphics you can incorporate into both your paid and organic lead generation efforts.
Why use it?
With 95% of Americans owning cellphones, and 77% of those people owning a smartphone, it’s a no-brainer that digital marketers need to be just that – digital. Setting up a campaign through Google, Facebook, Twitter or any other platform is a must.
How do you implement it?
Take a couple courses on the platforms that you want to display your ads. There are countless YouTube videos out there to give you direction and inspiration.
Just make sure you’re designing your digital campaign around your audience. Generating leads revolves around being present in the right place, at the right time.
Implementing a digital campaign is the easy part – strategizing and creating relevant content is where most marketers get stuck.
58% of internet users say they don’t click on ads because they aren’t relevant. So, to convert a lead, you’ll have to show them content that not only catches their eye but captures their attention as well.
Landing Pages
What is it?
A landing page is where interested prospects are going to be led to – it’s the most important piece in your lead generation strategy.
Maybe a website visitor clicks on a call to action for more info on your service, or a Facebook user clicks one of your ads – regardless – these potential leads need to be taken somewhere filled with valuable information that is specific to their needs.
Call to actions should always lead to a landing page – never your website. Your website should be designed more generally, showcasing your overall brand and corporate values.
These individuals need to be directed to a page that answers exactly what they were looking for, and not to mention, a place where they can give you their information.
Why use it?
Essentially, your landing page will offer a valuable content offer (or offers!), while also offering a form to fill out with contact information. Acquiring emails not only allows you, a digital marketer, to continue to nurture individuals as a lead, but it also allows the opt-ins to regularly hear from you!
In short, landing pages are a digital marketing tactic that helps increase your conversion rates and lower your cost of acquiring a lead or sale.
How do you implement it?
Getting a landing page built and tested is one of the top five challenges faced by B2B marketers. Don’t let the confusion and intimidation stray you away from implementing landing pages into your lead generation strategy!
The process can be simple when you have marketing software such as Hubspot, Instapage or unbounce.
These easy to use sites allow you to use quick drag and drop options to create clean designs with easy navigation for the landing page visitor. Not to mention, you can use templates for an even easier route.
So, what are you waiting for? Stand out from the competition and lead your visitors to a relevant page. Adding landing pages into your digital marketing mix will make your lead generation strategy foolproof.
Email Marketing
What is it?
In today’s digital world, receiving an email every hour is expected. In fact, it’s projected that 306.4 billion emails will be sent and received every day in 2020.
So, what makes the cute animal email thread different from email marketing?
While the marketing emails are designed to promote products or services, it’s also made to develop relationships with potential customers/clients. Basically, digital marketers will send out emails to a targeted group of people. That list is made up from leads who opt-in with their email address, typically from landing pages.
Why use it?
Let start with a mind-blowing statistic. According to Hubspot, 99% of consumers check their email every day, and 59% of people say that marketing emails influence their purchase decision. This is HUGE news for lead generation strategies.
However, your brand needs to stick out in the cluttered inboxes and tailor email messaging to specific segments of your customer database. Show that your brand is personal, and that you value communication with customers! Always send them content that will hit their pain points and answer their questions.
This type of messaging helps a business develop and maintain a relationship with a customer over time. According to Forrester Research, companies that nurture their leads see 50 percent more sales-ready leads than their non-nurturing counterparts at a 33 percent lower cost.
It’s obvious - email marketing is a powerful tool when trying to convert leads or upsell existing customers.
How do you implement it?
With lists building quickly, marketing automation is an easy method to help digital marketers automatically send highly targeted emails to leads.
For starters, your leads will need to be synced with your CRM, who can then be placed into a workflow. After filling out a form on a landing page, leads can then be nurtured with content that matches their specific interests or placements within the marketing funnel.
Again, using a marketing software, such as Hubspot, to help nurture your leads in an email workflow is beyond useful and easy to implement.
Yes, digital marketing can be overwhelming, but the opportunities are endless! Take advantage of the digital campaigning methods to grab your audiences’ attention. Then, send them to a page that makes sense and allows them to give you their contact information. After you have their email, nurture them as a lead and start a conversation with them.
Make sure that every stage of your lead generation strategy is well thought out. Your leads care about quality content and conversation, and you should too!
Download our guide to up your digital marketing strategy
Creating effective social media content to share with your target audience is a crucial part to your marketing strategy.
Using our expertise in content creation, we’ve created this guide to help you cultivate a more engaged audience and, ultimately, help you grow your business.
In this download, you’ll receive:
The steps you’ll need to follow in order to create social media engagement.
4 essential elements to add in every content piece.
Information on different types of graphics your business can post for brand awareness and engagement
Key strategies for lead generation