How to Choose the Right Social Media Platforms for Your Membership Organization

How to Choose the Right Social Media Platforms for Your Membership Organization

Social media is no longer just the future; it’s the present. With over 2.34 billion people worldwide on social media (and that number is expected to grow to about 2.95 billion by 2020), your membership organization simply cannot afford to not have a presence online.

Our goal is to help your membership organization be successful, whether that be in-person or online. Because social media is highly intertwined with everyday life, we want to help you choose the right social media platforms for your membership organization.

Increasing Member Engagement with the Right Graphic

Increasing Member Engagement with the Right Graphic

Nowadays people are scrolling through social media in a slightly distracted way – sometimes for only a few minutes at a time. So, the saying, “a picture is worth a thousand words” has never been more accurate.

It’s true – our brains were built for visual information. In fact, humans recall information 55% more efficiently when it’s paired with a graphic. This means that, as marketers, we have the responsibility of creating graphics that drives engagements and brings brand awareness. 

Here’s a quick guide to better understand the different types of social media graphics that can have a powerful impact on your brand and skyrocket membership engagements in your organization.

How to Increase Event Attendance with These 4 Key Marketing Tactics

How to Increase Event Attendance with These 4 Key Marketing Tactics

Members join your association for one of two reasons: either for education or opportunities to build their network. There is no better chance for you to show the value your association provides to those members than your annual event, but do you know how to increase event attendance?  

Let’s think of a couple traditional event promotion practices.

Monthly newsletter?

Email marketing?

Social media?

Sure, those are all great options to promote an event to increase attendance, but let’s look beyond the surface at how you can attract the crowd.

5 of the Best Ways to Increase Membership Organization Recruitment

5 of the Best Ways to Increase Membership Organization Recruitment

We know that impacting and helping more members is one of the most important goals of your association. While retaining association members is essential, increasing membership organization recruitment rates is just as much of a priority.

Our InceptGrows team is highly knowledgeable in the membership niche. So, what better way to give you the best advice than to round up a few members of the team to share five of the best ways to increase membership organization recruitment?!

How to Engage Association Members with an Email Welcome Sequence

How to Engage Association Members with an Email Welcome Sequence

We are huge fans of quickly following up with inbound leads and sending new member welcome emails. But if you really want your association’s new members to feel even more a part of your community, creating a new member welcome email sequence will take your relationship with them steps further.

Welcome email campaigns range from standard, with about 3 emails, or more complex, with up to 7 or more emails. The length of your email sequence depends on your goal that you want to accomplish at the end of the sequence.

Because this is targeting new members, your goal for this email sequence should be to get them more involved in your organization. This could include getting to know your members better, encouraging them to sign up for a conference, or even complimenting any phone efforts to reach association members.

4 Reasons You Should be Calling Association Members Right Now

4 Reasons You Should be Calling Association Members Right Now

You’ve done the leg work to recruit, cultivate and grow your membership base. Like many associations, you may find yourself asking what’s next or how can I retain my members? Time and time again the phone has proven to be a successful channel to quickly disseminate information, prevent donor lapse and increase attendance and engagement.

I’m combining our expertise in lead generation and membership organizations to remind you why you should be call association members right now.

3 Ways to Create Hyper-Targeted Audiences For Your B2B LinkedIn Campaign

3 Ways to Create Hyper-Targeted Audiences For Your B2B LinkedIn Campaign

With more than 500 million members, 61 million of which are senior-level influencers, LinkedIn is an ideal platform to generate leads for your B2B organization. In fact, according to HubSpot, LinkedIn is 277% more effective at lead generation than Facebook and Twitter.

While Facebook is a very powerful tool for B2B marketing in our experience, LinkedIn allows you to be more effective at creating hyper-targeted B2B campaigns for a niche target audience. Keep reading to see the top 3 ways to create these hyper-targeted audiences for your next B2B marketing campaign.

3 Ways to Follow Up on B2B Inbound Leads

3 Ways to Follow Up on B2B Inbound Leads

Wherever you look online, it seems as if everyone is telling you that you need to generate more leads to grow your business. However, do you have a plan for converting those leads into customers or members? Oftentimes, pitching a sale to new, cold leads will likely not lead to a sale at all and even turn off your potential client from wanting to hear from you ever again.

We discussed how quickly you should follow up with inbound leads, but if you still aren’t sure the best ways to follow up, this blog post will help you start planning.

Mastering Lead Generation Using Account Based Selling

Mastering Lead Generation Using Account Based Selling

Account-based selling is a multi-touch, multi-channel strategy coordinated across the entire company to pursue targeted, high-value accounts. It is primarily used by B2B sales teams and targets 'accounts' rather than specific, individual leads.  This allows marketing and sales teams to work together from the very start of the campaign and throughout the entire revenue cycle.  

5 Lead Generation Trends for 2019 That We're Excited About

5 Lead Generation Trends for 2019 That We're Excited About

It’s no secret that lead generation is something that we excel in. Because we want to continue to help our clients grow and succeed in their own businesses, we strive to stay in-the-know on cutting edge ways to bring in more leads for them.

We interviewed several members on our InceptGrows team to talk about trending lead generation tactics that we’re either currently employing or excited to test in the coming year. See what they said below:

4 Important Things to Include in a New-Member Welcome Email

4 Important Things to Include in a New-Member Welcome Email

One of the most important steps to take when onboarding new association members is to send a welcome email. Creating an engaging association means engaging your members as soon as they sign up.

No one likes walking into a party and the host walks past them without a warm welcome and inviting them to check out all that’s going on. So, think of your association as a party (because that’s what it should be treated as!) and welcome your members like they just arrived at the best party of their life!

4 Ways Social Media Helps to Recruit Association Members

4 Ways Social Media Helps to Recruit Association Members

Whether your association has a small marketing budget or simply trying to be more cost-effective, social media can make the biggest impact. While we know that social media plays an important role in educating members about benefits, there are also ways to use social media to recruit association members too.

Because there are close to 3.4 billion people in the world with at least one social media account, it’s a great method to reach your target audience. We tout how social media allows you to engage with people online, but there are several other ways that social media assists in your association recruitment efforts.

4 Ways to Use Facebook to Educate Members on Association Benefits

4 Ways to Use Facebook to Educate Members on Association Benefits

Facebook is one of the best ways to educate members on association benefits because with over 2 billion people on Facebook, you’re easily able to meet your members where they’re already at. When you post on the platform that most (if not all) of your members are regularly on, you can increase your ROI and ultimately get your members more engaged.

Because we believe in the immense value that Facebook provides associations, we’re sharing 4 ways to use Facebook to educate members on association benefits to help you engage more members.

3 Simple Ways To Show the Value of Your Association's Membership

3 Simple Ways To Show the Value of Your Association's Membership

 Networking and professional development are the core purpose of any association. The drivers for each of those things relies upon a high level of membership engagement. We’re all competing for each other’s time and in today’s busy world it’s easy to take a backseat if you aren’t actively marketing and keeping yourself in front of your members. I’ve had the opportunity to partner with many associations throughout my career and here are a few things I’ve learned along the way about showing the value of your membership.

Case Study: Driving Members to Events Using Facebook

Case Study: Driving Members to Events Using Facebook

Driving members to events can be challenging for associations, especially when budgets are tight. But using Facebook to recruit new and existing members to events can be done successfully without spending a significant amount of time and money.

Today we’d like to share a short case study of a successful event recruitment example for The Professional Associations for Customer Engagement.

4 Tips For Creating an Effective Email Template For Your Lead Generation Campaign

4 Tips For Creating an Effective Email Template For Your Lead Generation Campaign

If used correctly, email is the perfect complement to any lead generation campaign. Not to mention, it’s a known statistic that email boasts a 4400% ROI so you can ensure you’re spending your budgeted dollars in the smartest way possible. The problem is that most people don’t know how to form a template that can create a sense of intrigue with the prospect. Here are a handful of tips to help you create a template that will drive results.