4 Tips For Creating an Effective Email Template For Your Lead Generation Campaign

4 Tips For Creating an Effective Email Template For Your Lead Generation Campaign

If used correctly, email is the perfect complement to any lead generation campaign. Not to mention, it’s a known statistic that email boasts a 4400% ROI so you can ensure you’re spending your budgeted dollars in the smartest way possible. The problem is that most people don’t know how to form a template that can create a sense of intrigue with the prospect. Here are a handful of tips to help you create a template that will drive results.

Our 8 Favorite Chamber of Commerce Facebook Pages For Lead Generation

Our 8 Favorite Chamber of Commerce Facebook Pages For Lead Generation

Chambers of Commerce work hard to advocate for their local businesses and communities.  While many chambers have different goals, the Association of Chamber of Commerce Executives (ACCE) has created a list of the five most popular:

  1. Building communities (regions/states/nations) to which residents, visitors, and investors are attracted

  2. Promoting those communities

  3. Striving to ensure future prosperity via a pro-business climate

  4. Representing the unified voice of the employer community

  5. Reducing transactional friction through well-functioning networks

In order to accomplish these goals, chambers of commerce must generate leads and recruit more members.  A great way to do that is through Facebook page engagement.

Some of the best ways to engage new members on Facebook is through event creation, targeted sponsored posts, engaging pictures tagged with members, videos highlighting the community, and much more. 

There are many chambers that do a fantastic job at engaging their communities on Facebook, but here are 8 of our favorite for lead generation that you can use for inspiration within your own pages.

5 Things You Need To Consider When Selecting Your Appointment Setting Service Partner

5 Things You Need To Consider When Selecting Your Appointment Setting Service Partner

Choosing an appointment setting service partner is a big decision.  You're handing over the internal control of your brand for top-of-the-funnel prospects and it's important to really make sure your appointment setting provider meets all of your most important qualifications.

Below is a list of 5 considerations we think are more important when determining who to partner with:

Outsourced Lead Generation Campaigns that Compliment Your Sales & Marketing Strategy

Outsourced Lead Generation Campaigns that Compliment Your Sales & Marketing Strategy

What if your marketers and sales reps had an extra 4-8 hours in the day to focus on what really counts, closing and converting new business? Incept Grows has worked with a variety of clients across a handful of different industries to help streamline top of the funnel activity that can often be a time-suck for your representatives. Here are a few ways we’ve been able to complement the efforts of marketing and sales to help increase efficiency.

Overcome Your Fear of Lead Generation

Overcome Your Fear of Lead Generation

If you’re new to an inside sales position, picking up the phone can be intimidating. It’s human nature to fear the unknown and you don’t always know who is going to be on the other side of the phone or what objections you’re going to face. These feelings are perfectly normal and the only way to truly overcome them are repetition and experience.

Here are a handful of tips to keep in mind as you begin your inside sales journey.

#RelationshipsMatter | Employee Spotlight: Dave Walter

#RelationshipsMatter | Employee Spotlight: Dave Walter

Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Dave Walter, Incept's Vice President of Operations.

What Is A Marketing & Sales Service Level Agreement?

What Is A Marketing & Sales Service Level Agreement?

A service level agreement is a contract between two parties that defines the expected level of service. It holds each team accountable to specific, agreed-upon expectations that align to the same goal.

We recommend that you create a service level agreement between sales and marketing teams that details both marketing goals (like number of leads or pipeline revenue) and the sales activities that will follow and support them (like following up on leads qualified by marketing). Both teams use this document as a commitment to support each other, based on concrete, numerical goals.

3 Things You Need to Know When Preparing a Lead Generation Campaign

3 Things You Need to Know When Preparing a Lead Generation Campaign

In a lot of cases, clients will come to us having little to no material on the campaign they want to launch aside from the desired end-result whether that be a survey, appointment, registrations, etc. Part of our job as the lead generation experts is being able to work with the client to help them realize the resources we need to help them reach their goals. Here’s a quick guide of a few things to lock down to ensure a smooth launch of your lead generation campaign.  

#RelationshipsMatter | Employee Spotlight: Timothy Serafino

#RelationshipsMatter | Employee Spotlight: Timothy Serafino

Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Timothy Serafino, Incept's Business Development Manager.