I recently published a post called Cold calling sucks.
As I was surfing LinkedIn and other sites today, I stumbled upon Hubspot's take on the same topic, titled, "6 Data-Driven Reasons Why Cold Calling Flat Out Sucks."
Their research is sound, and their data doesn't lie. In fact, it takes my emotional rant about how much the actual action of cold calling sucks, and adds a lot of data behind why the practice of cold calling doesn't actually accomplish what you want it to accomplish.
I, however, disagree with the fact that cold calling is dead. I'm more prone to line up under another post written by Mike Schultz at Rain Sales Training, where he explores, as I did in my previous post, the various reasons why.
Without regurgitating his entire blog post, I'll wrap up here by saying, just because it hasn't worked for you yet, doesn't mean cold calling doesn't work.
If it's not your forte, accept that, and find a partner who's an expert in inside sales.
If it's too expensive, find a way to hire someone cheaper, or look into developing a well-structured co-sourced sales strategy.
If you're focusing on networking events, writing a book, speaking engagements or other high-octane methods of driving funnel activity, awesome! Fill up the spaces between these events with time-tested, well-executed prospecting.
Where do you fall on the scale of "cold calling's dead" to "cold calling works"?