There is absolutely an aspect of art in the execution of a successful sales process. But there is also absolutely a needed aspect of science to sales in order for your business to be as successful as it should be.
This post, and a series of posts to follow, are intended to be at least thought-provoking, if not instructional, on how to approach your own sales funnel and client acquisition planning. In later posts, I will share thoughts and processes on how to make decisions on execution plans related specifically to inside sales activity and early-funnel movement.