Social media is no longer just the future; it’s the present. With over 2.34 billion people worldwide on social media (and that number is expected to grow to about 2.95 billion by 2020), your membership organization simply cannot afford to not have a presence online.
Our goal is to help your membership organization be successful, whether that be in-person or online. Because social media is highly intertwined with everyday life, we want to help you choose the right social media platforms for your membership organization.
Nowadays people are scrolling through social media in a slightly distracted way – sometimes for only a few minutes at a time. So, the saying, “a picture is worth a thousand words” has never been more accurate.
It’s true – our brains were built for visual information. In fact, humans recall information 55% more efficiently when it’s paired with a graphic. This means that, as marketers, we have the responsibility of creating graphics that drives engagements and brings brand awareness.
Here’s a quick guide to better understand the different types of social media graphics that can have a powerful impact on your brand and skyrocket membership engagements in your organization.
Members join your association for one of two reasons: either for education or opportunities to build their network. There is no better chance for you to show the value your association provides to those members than your annual event, but do you know how to increase event attendance?
Let’s think of a couple traditional event promotion practices.
Sure, those are all great options to promote an event to increase attendance, but let’s look beyond the surface at how you can attract the crowd.
We know that impacting and helping more members is one of the most important goals of your association. While retaining association members is essential, increasing membership organization recruitment rates is just as much of a priority.
Our InceptGrows team is highly knowledgeable in the membership niche. So, what better way to give you the best advice than to round up a few members of the team to share five of the best ways to increase membership organization recruitment?!
Are you in the process of content creation? If you are, you know how frustrating it can be to make a well-rounded design that creates engagements with your members. We laid out four areas that, when done correctly, will make your content pieces create a lasting impact and increase membership engagement.
Every marketer knows how tedious the journey of creating high-preforming content can be. Did I choose the right graphic? Are the color and font choices showcasing the messaging behind our brand? Before you start to dive into the nitty-gritty details, have a plan that you can follow when you start to get off track.
Welcome email campaigns range from standard, with about 3 emails, or more complex, with up to 7 or more emails. The length of your email sequence depends on your goal that you want to accomplish at the end of the sequence.
Because this is targeting new members, your goal for this email sequence should be to get them more involved in your organization. This could include getting to know your members better, encouraging them to sign up for a conference, or even complimenting any phone efforts to reach association members.
You’ve done the leg work to recruit, cultivate and grow your membership base. Like many associations, you may find yourself asking what’s next or how can I retain my members? Time and time again the phone has proven to be a successful channel to quickly disseminate information, prevent donor lapse and increase attendance and engagement.
I’m combining our expertise in lead generation and membership organizations to remind you why you should be call association members right now.
While Facebook is a very powerful tool for B2B marketing in our experience, LinkedIn allows you to be more effective at creating hyper-targeted B2B campaigns for a niche target audience. Keep reading to see the top 3 ways to create these hyper-targeted audiences for your next B2B marketing campaign.