You’ve done the leg work to recruit, cultivate and grow your membership base. Like many associations, you may find yourself asking what’s next or how can I retain my members? Time and time again the phone has proven to be a successful channel to quickly disseminate information, prevent donor lapse and increase attendance and engagement.
I’m combining our expertise in lead generation and membership organizations to remind you why you should be call association members right now.
While Facebook is a very powerful tool for B2B marketing in our experience, LinkedIn allows you to be more effective at creating hyper-targeted B2B campaigns for a niche target audience. Keep reading to see the top 3 ways to create these hyper-targeted audiences for your next B2B marketing campaign.
Wherever you look online, it seems as if everyone is telling you that you need to generate more leads to grow your business. However, do you have a plan for converting those leads into customers or members? Oftentimes, pitching a sale to new, cold leads will likely not lead to a sale at all and even turn off your potential client from wanting to hear from you ever again.
It’s no secret that lead generation is something that we excel in. Because we want to continue to help our clients grow and succeed in their own businesses, we strive to stay in-the-know on cutting edge ways to bring in more leads for them.
We interviewed several members on our InceptGrows team to talk about trending lead generation tactics that we’re either currently employing or excited to test in the coming year. See what they said below:
One of the most important steps to take when onboarding new association members is to send a welcome email. Creating an engaging association means engaging your members as soon as they sign up.
No one likes walking into a party and the host walks past them without a warm welcome and inviting them to check out all that’s going on. So, think of your association as a party (because that’s what it should be treated as!) and welcome your members like they just arrived at the best party of their life!
Whether your association has a small marketing budget or simply trying to be more cost-effective, social media can make the biggest impact. While we know that social media plays an important role in educating members about benefits, there are also ways to use social media to recruit association members too.
Because there are close to 3.4 billion people in the world with at least one social media account, it’s a great method to reach your target audience. We tout how social media allows you to engage with people online, but there are several other ways that social media assists in your association recruitment efforts.
Facebook is one of the best ways to educate members on association benefits because with over 2 billion people on Facebook, you’re easily able to meet your members where they’re already at. When you post on the platform that most (if not all) of your members are regularly on, you can increase your ROI and ultimately get your members more engaged.
Because we believe in the immense value that Facebook provides associations, we’re sharing 4 ways to use Facebook to educate members on association benefits to help you engage more members.
Networking and professional development are the core purpose of any association. The drivers for each of those things relies upon a high level of membership engagement. We’re all competing for each other’s time and in today’s busy world it’s easy to take a backseat if you aren’t actively marketing and keeping yourself in front of your members. I’ve had the opportunity to partner with many associations throughout my career and here are a few things I’ve learned along the way about showing the value of your membership.