Don’t want to waste your time on unqualified leads? You’re not alone. One of the hardest parts of B2B sales is filtering out prospects who aren’t right for your products or services – and focusing your sales efforts on truly qualified leads.
But with the right B2B offers, you can make your products and services more appealing, reduce the impact of unqualified leads, and target companies that can truly benefit from what you’ve got to offer. How? We will explain throughout this blog.
Are you a small business owner hiring your first salesperson? A sales manager looking to add more staff to your existing sales department? Whatever the case may be, there are some key things you need to look for when recruiting and hiring salespeople.
We’re experts in B2B sales – and there are five character key traits we look for whenever we’re growing our team. Throughout this blog we’ll give you the inside scoop on what you should be looking for when it’s time to add more sales members to your team.
You finish up your weekend at a trade show or conference and you’re feeling great. You’ve had tons of great interactions with potential customers. But then the next work week rolls around. You reach out to your hottest leads – and get nothing.
What gives? Why are you having trouble connecting with leads, and what can you do about it? Let’s take a look at seven simple steps you can implement to improve post-conference lead engagement and your overall follow-up process.
There’s no doubt that COVID-19 changed a lot of things. From supply chain shortages to stock market crashes, the pandemic had a big impact on the entire world. And it continues to do so, despite vaccines and public health policymakers helping to keep it under control.
Businesses were also deeply affected by COVID-19, particularly the world of B2B sales. If you sell B2B products or services, it’s important to understand the changes caused by COVID-19 and how your sales team can adapt. In this blog, we’ll take a look at a few of the top post-pandemic changes that have affected both buyers and sellers.
If you’ve got more than a few years of sales experience under your belt, you may have noticed that it’s harder and harder to get through to a real person when you’re making a sales call. Many people send calls right to voicemail, or completely ignore them without a second thought.
It’s definitely still possible to reach potential prospects by phone. But it’s important to understand why pickup rates are dropping, how you can maximize your success rates, and the other channels you can use to augment a phone-based marketing strategy. In this blog, we’ll discuss all of this and more!
Don’t want to waste your time on unqualified leads? You’re not alone. One of the hardest parts of B2B sales is filtering out prospects who aren’t right for your products or services – and focusing your sales efforts on truly qualified leads.
But with the right B2B offers, you can make your products and services more appealing, reduce the impact of unqualified leads, and target companies that can truly benefit from what you’ve got to offer. How? We will explain throughout this blog.
Are you a small business owner hiring your first salesperson? A sales manager looking to add more staff to your existing sales department? Whatever the case may be, there are some key things you need to look for when recruiting and hiring salespeople.
We’re experts in B2B sales – and there are five character key traits we look for whenever we’re growing our team. Throughout this blog we’ll give you the inside scoop on what you should be looking for when it’s time to add more sales members to your team.
You finish up your weekend at a trade show or conference and you’re feeling great. You’ve had tons of great interactions with potential customers. But then the next work week rolls around. You reach out to your hottest leads – and get nothing.
What gives? Why are you having trouble connecting with leads, and what can you do about it? Let’s take a look at seven simple steps you can implement to improve post-conference lead engagement and your overall follow-up process.
There’s no doubt that COVID-19 changed a lot of things. From supply chain shortages to stock market crashes, the pandemic had a big impact on the entire world. And it continues to do so, despite vaccines and public health policymakers helping to keep it under control.
Businesses were also deeply affected by COVID-19, particularly the world of B2B sales. If you sell B2B products or services, it’s important to understand the changes caused by COVID-19 and how your sales team can adapt. In this blog, we’ll take a look at a few of the top post-pandemic changes that have affected both buyers and sellers.
If you’ve got more than a few years of sales experience under your belt, you may have noticed that it’s harder and harder to get through to a real person when you’re making a sales call. Many people send calls right to voicemail, or completely ignore them without a second thought.
It’s definitely still possible to reach potential prospects by phone. But it’s important to understand why pickup rates are dropping, how you can maximize your success rates, and the other channels you can use to augment a phone-based marketing strategy. In this blog, we’ll discuss all of this and more!
B2B sales aren’t always easy. It takes time, effort, and quite a bit of cash to build up a list of prospects – and to move them down the sales funnel until they convert and become paying customers.
So if you’re looking to streamline your operations and do more with less, you may want to consider partnering with a B2B prospecting company. Why? There are lots of reasons, but in this article, we’ll take a look at the top 5 benefits of outsourced B2B prospecting.
No matter the size of your sales department, what you have to sell, or what industries you serve, building a great B2B prospecting list is absolutely critical to your success. With the right prospecting list, you can save time by avoiding low-quality leads, connect with decision-makers more quickly, and sell your products or services more effectively. But what sets a great B2B prospecting list apart from a low-quality list? In this blog from Incept Grows, we’ll get into the details. Read on!
Outsourcing lead generation can be a strategic move to focus on core business functions while still driving growth through a steady influx of qualified leads. However, while outsourcing lead generation offers several advantages, it also comes with its fair share of challenges and considerations. We have listed 10 points of concern that should be considered when discussing about outsourcing lead generation:
Outsourcing lead generation can be very beneficial for businesses looking to expand their reach, increase sales, and grow. Knowing when is key and being a great client when outsourcing lead generation is crucial for building a successful and collaborative partnership. In this blog we have listed 12 ways you can be an excellent client to your outsourcing team:
In the intricate world of lead generation, timing is everything. It's not just about finding potential customers; it's about engaging them at the right moment to maximize success. The decision of when to bring in a lead generation partner is pivotal, often best done during the strategy and design phase. This allows for crucial adjustments to be made to the value proposition, guarantees, or offers, optimizing outreach effectiveness. While it may seem counterintuitive to involve a partner early on, even if immediate deployment isn't planned, the long-term benefits are undeniable.
Determining the "best" CRM (Customer Relationship Management) system for a sales team depends on various factors, including the specific needs and preferences of the team, the size of the organization, and the industry it operates in. Different CRMs offer unique features and functionalities. Here are some popular and highly regarded CRM systems that cater to the needs of sales teams:
Ensuring new sales representatives hit the ground running is essential for maximizing productivity and contribution. Employing effective strategies can expedite the onboarding process for your sales reps. In this blog we will dive into the sales rep onboarding process and discuss how to make sure your new hires are efficient right from the start.
The overall objective and the largest benefit from a fractional sales and service team is that it's really going to amplify the effectiveness of your current team. You have an internal group of specialists who are, assumingly, well compensated, and specialists, and have years of education in your industry and company. The goal is to have them be as productive as possible, with the highest leverage opportunities as possible. We’ll review three (of several) examples that a fractional sales or service team can do to increase the leverage of your internal staff.
Navigating the fast-paced world of B2B business development demands a multipurpose and strategic approach. In today's digital age, where email reigns supreme, the telephone remains a powerful tool for effective outreach. In this blog, we'll delve into the power of a multi-channel approach in B2B business development, exploring why picking up the phone can amplify your efforts and drive success.
In today's competitive business landscape, effectively navigating gatekeepers is necessary for successful outreach and business growth. A strategic approach to engaging gatekeepers not only unlocks valuable opportunities but also fosters positive relationships and portrays your brand in a favorable light.
This industry of marketing and sales strategies is constantly evolving, and it is vital to understand how lead generation is incorporated within the sales funnel. We view lead generation, or perhaps more precisely, demand generation, as a comprehensive approach to each phase of the sales funnel. If you consider the sales funnel stages, ranging from discovery to needs assessment, solution or proposal, and beyond, and you rate yourself on a scale of one to five at each of those phases, what we often see is that number goes up in a self-evaluation. For instance, a company might rate themselves highly in the later stages of the funnel, where they have experts who thoroughly understand the product and can effectively navigate through the contracting or proposal stage. However, what doesn't happen enough is maintaining the momentum of lead generation at the top of the funnel.
The marketing funnel is a strategic tool for both B2B marketing and sales teams to use to classify leads, enhance the nurturing strategy, and more effectively measure conversions. Marketing funnels can be made up of many different stages specific to your individual B2B business but most include some version of the following six stages:
If you’re looking to generate high-quality leads, you’re going to need to add in-person events to your B2B lead generation strategy.
Hosting a successful event takes time, planning and a solid strategy. The payoffs? Making relationships with quality leads that need your expertise and insight.
Below are the most critical steps to remember when planning a successful lead generation event.
