We all know attending trade shows and conferences are an expensive, but necessary part of the current business climate. With so much time, travel, energy and money invested it’s imperative that you grow those relationships you’ve just cultivated and know how to follow up with trade show and conference leads.
That big trade show or conference is right around the corner, so how do you make sure you’re ready to meet all those prospects? If you don’t go in with an organized plan or train of thought, it’s easy to get caught up in the festivities & leave empty handed. This checklist will make sure you’re ready to knock it out of the park.
It’s no surprise that video is the most efficient form of communication in 2019. With videos being shared 1200% more than text and images combined, it’s time that your membership association jumps on the video content bandwagon.
Sure, posting a video seems like a great idea to increase your engagement on social media, but what should the video be about? Associations typically don’t create videos because they don’t know where to start. Here are a few avenues to go down to get the creative juices flowing!
So, it happened. Your member lapsed and there’s no sign of them renewing their membership anytime soon.
What do you do? Do you just let them leave without engaging or do you figure out how to re-engage lapsed members?
With current or previous customers being easier to convert and more profitable (increasing customer retention rates by 5% has the potential to increase profits by 25% to 95%!), you simply can’t afford to let your lapsed members walk without trying to bring them back into your organization.
Millennials seem to be a group of confusion when it comes to marketing to them. And if you’re confused on how to attract and engage millennial members for your organization, we have you covered.
Whether your goal is to grow your membership or engage with your current millennial members, these tips will help you make your organization better!
Social media is no longer just the future; it’s the present. With over 2.34 billion people worldwide on social media (and that number is expected to grow to about 2.95 billion by 2020), your membership organization simply cannot afford to not have a presence online.
Our goal is to help your membership organization be successful, whether that be in-person or online. Because social media is highly intertwined with everyday life, we want to help you choose the right social media platforms for your membership organization.
Nowadays people are scrolling through social media in a slightly distracted way – sometimes for only a few minutes at a time. So, the saying, “a picture is worth a thousand words” has never been more accurate.
It’s true – our brains were built for visual information. In fact, humans recall information 55% more efficiently when it’s paired with a graphic. This means that, as marketers, we have the responsibility of creating graphics that drives engagements and brings brand awareness.
Here’s a quick guide to better understand the different types of social media graphics that can have a powerful impact on your brand and skyrocket membership engagements in your organization.
Members join your association for one of two reasons: either for education or opportunities to build their network. There is no better chance for you to show the value your association provides to those members than your annual event, but do you know how to increase event attendance?
Let’s think of a couple traditional event promotion practices.
Sure, those are all great options to promote an event to increase attendance, but let’s look beyond the surface at how you can attract the crowd.
We know that impacting and helping more members is one of the most important goals of your association. While retaining association members is essential, increasing membership organization recruitment rates is just as much of a priority.
Our InceptGrows team is highly knowledgeable in the membership niche. So, what better way to give you the best advice than to round up a few members of the team to share five of the best ways to increase membership organization recruitment?!
Are you in the process of content creation? If you are, you know how frustrating it can be to make a well-rounded design that creates engagements with your members. We laid out four areas that, when done correctly, will make your content pieces create a lasting impact and increase membership engagement.
Every marketer knows how tedious the journey of creating high-preforming content can be. Did I choose the right graphic? Are the color and font choices showcasing the messaging behind our brand? Before you start to dive into the nitty-gritty details, have a plan that you can follow when you start to get off track.
We are huge fans of quickly following up with inbound leads and sending new member welcome emails. But if you really want your association’s new members to feel even more a part of your community, creating a new member welcome email sequence will take your relationship with them steps further.
Welcome email campaigns range from standard, with about 3 emails, or more complex, with up to 7 or more emails. The length of your email sequence depends on your goal that you want to accomplish at the end of the sequence.
Because this is targeting new members, your goal for this email sequence should be to get them more involved in your organization. This could include getting to know your members better, encouraging them to sign up for a conference, or even complimenting any phone efforts to reach association members.
You’ve done the leg work to recruit, cultivate and grow your membership base. Like many associations, you may find yourself asking what’s next or how can I retain my members? Time and time again the phone has proven to be a successful channel to quickly disseminate information, prevent donor lapse and increase attendance and engagement.
I’m combining our expertise in lead generation and membership organizations to remind you why you should be call association members right now.
With more than 500 million members, 61 million of which are senior-level influencers, LinkedIn is an ideal platform to generate leads for your B2B organization. In fact, according to HubSpot, LinkedIn is 277% more effective at lead generation than Facebook and Twitter.
While Facebook is a very powerful tool for B2B marketing in our experience, LinkedIn allows you to be more effective at creating hyper-targeted B2B campaigns for a niche target audience. Keep reading to see the top 3 ways to create these hyper-targeted audiences for your next B2B marketing campaign.
Wherever you look online, it seems as if everyone is telling you that you need to generate more leads to grow your business. However, do you have a plan for converting those leads into customers or members? Oftentimes, pitching a sale to new, cold leads will likely not lead to a sale at all and even turn off your potential client from wanting to hear from you ever again.
We discussed how quickly you should follow up with inbound leads, but if you still aren’t sure the best ways to follow up, this blog post will help you start planning.
Account-based selling is a multi-touch, multi-channel strategy coordinated across the entire company to pursue targeted, high-value accounts. It is primarily used by B2B sales teams and targets 'accounts' rather than specific, individual leads. This allows marketing and sales teams to work together from the very start of the campaign and throughout the entire revenue cycle.
It’s no secret that lead generation is something that we excel in. Because we want to continue to help our clients grow and succeed in their own businesses, we strive to stay in-the-know on cutting edge ways to bring in more leads for them.
We interviewed several members on our InceptGrows team to talk about trending lead generation tactics that we’re either currently employing or excited to test in the coming year. See what they said below:
One of the most important steps to take when onboarding new association members is to send a welcome email. Creating an engaging association means engaging your members as soon as they sign up.
No one likes walking into a party and the host walks past them without a warm welcome and inviting them to check out all that’s going on. So, think of your association as a party (because that’s what it should be treated as!) and welcome your members like they just arrived at the best party of their life!
Whether your association has a small marketing budget or simply trying to be more cost-effective, social media can make the biggest impact. While we know that social media plays an important role in educating members about benefits, there are also ways to use social media to recruit association members too.
Because there are close to 3.4 billion people in the world with at least one social media account, it’s a great method to reach your target audience. We tout how social media allows you to engage with people online, but there are several other ways that social media assists in your association recruitment efforts.
Facebook is one of the best ways to educate members on association benefits because with over 2 billion people on Facebook, you’re easily able to meet your members where they’re already at. When you post on the platform that most (if not all) of your members are regularly on, you can increase your ROI and ultimately get your members more engaged.
Because we believe in the immense value that Facebook provides associations, we’re sharing 4 ways to use Facebook to educate members on association benefits to help you engage more members.