Nothing is more frustrating than taking the time to build out a contact list and reaching out to the emails and phone numbers only to find it useless.
Through years of industry knowledge and access to market intelligence, our sales lead generation experts work directly with your team to create a targeted list of sales leads that fit your company’s needs. Our team helps you find the RIGHT lead at the RIGHT company based on who you determine the key decision maker is at these companies.
Click here to learn more about custom list creation and it’s benefits
Direct Mail
Have you ever considered using direct mail (AKA snail mail) to reach potential clients? With everyone receiving countless technological touch-points each day, taking a different approach with physical mail could be just what your target client needs!
And, when you think about how you feel when you get cool things in the mail, isn’t it a fun feeling?! Now, imagine you send a personalized package to a target client. They’d be so excited at the thought you put into a gift for them that when you reach out to follow up, they’ll be a warmer lead and therefore easier to convert than cold calling.
We love the idea of sending personalized gifts that relate to your business and/or your clients. Even including something that they’ll actually use, like a cool tumbler or a travel mug with some drinks specific to where you’re located is a fun way to engage potential clients!
Email
We know we just hyped up direct mail, but that doesn’t mean email is now obsolete! Email is great for quickly reaching out and making a connection with your business prospects.
We also get that people are busy (who isn’t these days?!) and might have missed a call or email you recently sent. So, we utilize email throughout our lead follow-up sequence to ensure that we connect with our prospect at the right time.
Tip: Following up multiple times via email is actually not creepy or annoying. Sometimes, your contact has opened your email, simply forgot to reply, and just needs a little follow-up to remind them to respond.
Social Media
With about 3.48 billion people on social media (that about 45% of the world’s population), you’re bound to reach and connect with your target clients online.
What’s amazing about using social media for B2B prospecting is that there are so many ways you can utilize it! Here are some ways that we’ve found it to be beneficial for us and our clients:
1. Connecting with other business for collaborations – Not every interaction on social media will (or should) have a goal of driving a sale. We’ve found that interacting and simply making connections with other businesses have opened the doors for collaborations, which are mutually beneficial for getting in front of new audiences of people who could be interested in your services.
2. LinkedIn Targeted Campaigns – LinkedIn is great for creating hyper-targeted campaigns to generate qualified leads. You can target users based on their industry, job title, and even specific groups for even more specific targeting. We’ve used LinkedIn marketing to market for upcoming events and have found an increase in ROI due to targeting more qualified prospects.
3. Facebook Retargeting Ads – We all know that someone more familiar with your brand is more likely to convert. And when the average number of touch-points being 7 before a someone converts to a lead, retargeting them with more information on your business can only help them better understand how you can help.
Related Post: How to Use Facebook for B2B Lead Generation
Networking
Yes, we mean getting out from behind your computer or phone and interacting person-to-person. While technology makes it easy for your business to reach places outside of where your business is located, personal relationships still are key in business.
From attending conferences and making connections to hosting your own small event to bring business leaders together, we’ve found that forming relationships adds another level to our prospecting to better qualify leads.
Inbound Marketing