B2B Content Marketing Trends
Staying up-to-date is extremely important when it comes to digital B2B marketing strategies – digital trends continue to shift and change. If you didn’t catch Part 1 (Internal Digital Trends), you can find that in this blog post!
We understand that producing client work is a top priority, but don’t forget to produce quality content to market yourself as a brand.
In today’s market, it may seem hard to standout from the competition, but we laid out a couple important areas to keep in mind when advertising yourself as a B2B company.
Creating Mature Content
Only 28% of B2B companies are in the sophisticated/mature phase of content marketing maturity.
Never sacrifice quality for quantity, but make sure your B2B company is posting… a lot. Here’s the trend that’s happening with content creation: brands are creating multiple pieces of content (pictures, videos, graphics, blogs, etc.) from other pieces of content/information.
Let’s break it down.
If you have a blog post that has loads of information, don’t limit yourself to just the one blog post. Create short video clips of someone talking about a fact or two or design an infographic with key takeaways. Post these new pieces of content as a social media post across all platforms!
In the end, repurposing content is everything in today’s online marketing world.
Related Post: 4 Ways to Use Facebook for B2B Lead Generation
One trend that was popular, and still is, is blogging. Yes, consistent blogging is a must, but the formatting of blog posts is the current trend to keep an eye on.
Gone are the days of having simply text throughout a blog post. Many B2B companies are creating videos, graphics, and infographics to help viewers digest information more efficiently.
Here are a couple other key areas to keep in mind with blogging in 2020:
Find topics that your audience will find engaging.
Deliver value – give readers relevant and useful information.
Incorporate custom visuals to keep the readers engaged.
Follow SEO best practices – incorporate ALL the relevant keywords!
Create easy to find CTAs for readers to subscribe to your blog or download content.
Guest blog to reach new followers.
Connect with industry influencers.
Staying on top of Video Creation
There are some impressive statistics about how video is making a huge impact for businesses today. A whopping 70% of B2B buyers and researchers are watching videos throughout the buyers journey.
So, what have your video efforts been like?
Many B2B companies shy away from video for two reasons: it’s timely and it’s difficult to choose topics to make content on. However, companies better become comfortable with video creation because it’s projected to grow to 82% of all internet traffic by 2021.
Don’t let the statistics scare you. There are countless avenues that your B2B company can go down with video creation.
Here are a few ideas that your B2B company can utilize:
Brand Videos: Showcase the mission and vision of your B2B company. Tell a story of who you are as a brand, and explain why you’re in the industry that you’re in. You can do this in a video with team members or even in a fun gif!
Product/Service Videos: Display what you’re offering your audience – seeing how beneficial your product or service is can make a world of a difference.
Informative Videos: Take a blog post that’s jam-packed with valuable information and turn it into a video. You need to appeal to every type of consumer – some people prefer to retain information through video rather than through reading.
Case Story Videos: Explaining a case study is extremely beneficial for a company. It allows you to tell a success story with data to back you up.
Office Culture Videos: Every client loves to see that the B2B company they’re working with has a fun and healthy work environment. Showing the personal side to a brand makes them relatable and exciting to work with!
Testimonials: Asking clients to say a few words about how they’ve benefited from your product/service can give your B2B company some serious credit!
Live Streaming: Utilize the live streaming features on social media! Try having a Q&A with your followers – interacting with viewers makes you stand out as a brand.
We are so excited for everything that we’ve learned in 2019 to make 2020 better for
Download our guide to up your digital marketing strategy
Creating effective social media content to share with your target audience is a crucial part to your marketing strategy.
Using our expertise in content creation, we’ve created this guide to help you cultivate a more engaged audience and, ultimately, help you grow your business.
In this download, you’ll receive:
The steps you’ll need to follow in order to create social media engagement.
4 essential elements to add in every content piece.
Information on different types of graphics your business can post for brand awareness and engagement
Key strategies for lead generation